Adelante Mujer Latina Conference

Shay Olviarria speaks at 2013 Adelante Mujer Latina Conference in Pasadena, CA.

Shay Olviarria speaks at 2013 Adelante Mujer Latina Conference in Pasadena, CA.

The most dynamic financial education speaker and author, Shay Olivarria, facilitated “Spend to Get What You Want” at the 2013 Adelante Mujer Latina Conference at Pasadena City College.

It was an amazing financial education workshop and the students got a lot out of it.


From the evaluations:


!“the speaker is very dynamic”,“her humor and ways she presents her information”, “everything”, “the videos”, “it was entertaining”, “her personality”, “it was easy to learn”, “how it wasn’t boring at all”, “how she made me realizes stuff”, “she was funny”, “her enthusiasm”, “her energy”, “everything”


‘perfect”, “nothing”!“best one of the day”, “nothing, it was good”, “nothing”, “it was awesome”, I wouldn’t change anything”, “it was wonderful”, “it was awesome”

At the end of the workshop, one student won a gift basket with a copy of “10 Things College Students Need to Know About Money” in it.

The winner of the gift basket at Adelante Mujer Latina 2013.

The winner of the gift basket at Adelante Mujer Latina 2013.

Shay Olivarria is the most dynamic financial education speaker working today. She speaks at high schools, colleges, and companies across the country. She has written three books on personal finance, including Amazon Best Seller “Money Matters: The Get It Done in 1 Minute Workbook”. Shay has been quoted on,, NBC Latino and The Credit Union Times, among others. To schedule Shay to speak at your event visit

Buy What You Really Want

Morgan Spurlock, pictured above, shows how far advertisers are willing to go in Pom Wonderful Presents ... The Greatest Movie Ever Sold!

What is marketing?
Commercials on the tv, print advertising in newspapers and banner ads on the internet are all various types of marketing/advertising. Companies that want you to buy something (spend money) or do something (“like” them on Facebook) use marketing and advertising to get you to #1 be aware of their opportunity #2 understand what action they’d like you to take and #3 take that action based on their prompting.

Hire Shay to come speak at your next event

Why does it work?
It works because we have all been indoctrinated to want things from the time we were born. Commercials are not only aimed at adults, they are aimed at children. How many times have you heard a young child tell you what material item they want and instruct you on where and how you can purchase it. The advertising has gotten so slick that more and more movies, music videos, and tv shows are using product placements to advertise to you when you don’t even realize you’re being advertised to.

Check out Pom Wonderful Presents ... The Greatest Movie Ever Sold

What do you not know about it?
Morgan Spurlock created a wonderful documentary about product placement named Pom Wonderful Presents … The Greatest Story Ever Sold. He shows viewers how product placements work by making a movie full of product placements. One of the best parts of the movie is when he goes to a neuro-marketer. The neuro-marketer shows him that the reason he likes Coke so much is that when his brain recognized the product, his brain squirts out a bit of a happy hormone. He tells Morgan that he is basically addicted to Coke.

Not only are advertisers ingenious enough to make us want their products, they don’t even want to know what they are doing because they know that the mystery of it all makes us want those products even more.

Mane and Tail ... .it's not just for people ... Lol

What you should do about it
#1 Become aware of the classic tactics that are used to get you want to things you don’t need and probably didn’t even know existed. I present a great workshop on this topic.
#2 Turn off the tv/radio. I know it’s not popular, but if you don’t put yourself in harm’s way you it’s harder to be effected.
#3 Check to see if your purchases are in line with your values. If you say that your family is really important to you then why do you spend all your money on depreciating items like clothes?

The key is to buy what you want, not what advertisers, your neighbors, or your family and friends tell you that you should want.

Great review of Pom Wonderful
Neuromarketing’s aims

Shay Olivarria and Cynthia Coleman at American Airlines Credit Union Financial Bootcamp event in Dallas, Tx.

Shay Olivarria is the most dynamic financial education speaker working today. She has written three books on personal finance, contributes to multiple online media platforms, and is a foster care alumni. She’s been quoted on,, and The Credit Union Times, among others. Visit to find out more about her work.

Join the conversation

Teens Want It

According a study conducted by Charles Schwab, “nearly 9 in 10 say they want to learn how to make their money grow (89 percent). Two-thirds (65 percent) believe learning about money management is ‘interesting,’ and 60 percent say that learning about money management is one of their top priorities.” Do you know what that means? Young people want to learn about spending plans, acquiring appreciating assets, and creating emergency funds.

Order 10 Things College Students Need to Know About Money on Amazon. Click the photo for more information.

The key to guiding students is making all the tried and true information about personal finance apply to every day life. It’s not that there are any new ideas about money management under the sun. Oh, there are folks that will try to tell you there are. Those folks are liars. The same old strategies work the best:

Don’t spend more than you earn.
Put your money into appreciating assets.
Invest for retirement as early as you can.

The challenge is getting these stogy old ideas to the younger generations in a fresh way. You’ve told your students/children/relatives to set goals for themselves, right? Have you every put it in the context of rapper 50 Cent’s career? You’ve talked to them about creating a budget, but you explained the merits of spending plans? Sometimes it’s not what you say, it’s the way you say it. You think they’re not listening, but they are. You think they don’t see your behaviors, but they do. Teens want to know more about financial literacy. Meet them half way.

April is Financial Literacy Month – Psychology of Spending

Since April is Financial Literacy Month I’ve invited a few folks to share their blogs with my readers throughout the month.

The first blog is about the Psychology of Spending. I’m sure we all know that we shouldn’t spend more than we make and we shouldn’t purchase things based on emotion….. but sometimes that’s harder said than done. In that spirit here’s a great article with tips to help you use money wisely.

Don’t forget to purchase a copy of Money Matters: The Get It Done in 1 Minute Workbook at a 25% discount (use code XS8K4YGX). Spread the word that financial literacy is power! Buy a book for a friend and a relative.

Each one teach one.

Why You Need a Spending Plan

Have you ever pulled a $20 out of the ATM and two hours later you have no idea how you spent the money?

That’s why you need a spending plan. Most of us spend small amounts of money everyday on things that we don’t event remember buying. That $1 soda at work takes up $240 a year. How many times have you walked into a store to grab 1 thing and come out with waaaaaay more than just 1 thing? All this extra spending on small things is part of the reason you may be in debt.

Having a spending plan is a way to help you recognize what you’ve been spending your money on and what changes you may want to make. It works like this:

1) Go through your bank statements and credit card statements. Put the money you spent in categories so you can see what you spent your money on. I use a software program because it’s easier than writing everything down. Notice all the money that you spent on non-essential items.

2) Don’t freak out when you see how much money you waste every month.

3) Make a list of your fixed expenses; the bills that you have to pay every month. For example, your rent/mortgage, lights, water, gas, car insurance, credit cards, etc.

4) Make a list of your variable expenses; the bills that you have to pay sometimes. For example, your yearly payment for your magazine subscriptions, your quarterly tax payments if you’re self employed, etc.

5) Make a line on your list that says, “me”. You are going to start paying yourself every month just like you pay everyone else. Creating, or adding to, an emergency fund is one of the main reasons you need a spending plan. Take all that money you’ve been wasting and put it into an account that you can use when you’re in a jam. I suggest trying to build up 6 – 12 month’s worth of income. When an emergency comes, and there will always be an emergency, you’ll be ready.

6) Make a line that says, “retirement”. I don’t care if you haven’t even opened a retirement account and you can only put $5 in it. You’re going to start putting money aside for your old age. As your account swells with cash you can take time to think about where you’d like to invest it. The first step is to start. The more you put away now, the less you’ll have to worry later. Compound interest will make a huge difference in your retirement lifestyle.

7) Whatever money you have left, go wild! You know what your fixed expenses will cost every month, what your upcoming variable expenses will be, you’ve put money away for your emergency fund, and you’re started contributing to your retirement account. The money left over is called your “discretionary income”. Take this money and enjoy yourself knowing that you’re doing everything you need to be doing to become, or stay, financially stable.

If you find that you don’t have enough income to cover all your expenses listed on your spending plan, then you have two choices. You’re going to have to increase your income or reduce your expenses and no, cutting out saving for your emergency fund and/or your retirement fund are not options.

You are responsible for your life. You have the power to be financially stable, or not, by making smart choices…… and that’s why you need a spending plan.


What We Say and Do Versus What We Really Say and Do

I read this article this weekend and I wanted to share it with you. The article talks about how sometimes when we save money from coupons, sales, etc. instead of saving it in an interest baring account we spend it.

I had to think about how many of the students we work with see older siblings, parents, relatives, etc. use this same strategy. We tell our kids that “we don’t have money for that” while we’re clipping coupons and asking neighbors for referrals to find that must have item with a low price tag and then turn around and buy something completly unnecessary. For example, I will tell my husband that we don’t have money to buy new $150 jeans then I’ll suggest that we go to dinner at our favorite Brazilian steakhouse that usually sets us back about $100. Curious, no?

In this time of financial uncertainty maybe we should all think about our choices. I mean the things that we do and say as well as the things that are non-verbal that others pick up on.

What are we teaching our children?